How Technology Makes Casinos More Profitable

In casinos, customer service is a priority. They will often give players perks to encourage them to spend more money and reward them for their efforts. These perks are called “comps.” In the 1970s, casinos in Las Vegas became famous for offering cheap buffets and free show tickets. Their strategy was to increase the number of tourists to the city and to fill the hotel rooms and casino floor with people. They had to offer enticing offers to lure more visitors.


Today, casinos use various technologies to manage the games and the customer experience. Video cameras and computers routinely monitor the activities of the casino’s staff and patrons. Chip tracking involves using betting chips with built-in microcircuitry to monitor the amount of bet by patrons minute-by-minute. Even roulette wheels are monitored regularly to avoid statistical deviations. These advancements in technology make the casinos a more profitable place for consumers to gamble.

Despite the high risk of gambling, casinos usually accept all bets within a certain limit. This means that a patron can’t win more than the casino can afford. Since the casinos are not expected to make a loss on a particular game, the casino can always offer lavish inducements to attract big bettors. This includes free drinks and cigarettes. Nevertheless, it’s important to understand how casinos make their money. Before making a decision, read the details of the casino’s rules and policies.