How to Market a Casino

A casino is a gambling establishment where patrons can try their hand at games of chance, such as roulette, blackjack, baccarat, craps, poker and more. Casinos usually have a variety of food and entertainment options, too. They are often a popular destination for tourists and locals alike.

Casinos make money by offering a small advantage on the house edge of each game, which is usually around two percent. The house edge may seem small, but over time and the millions of bets made, it is enough to keep casinos in business. Casinos earn additional revenue from the fees charged for certain services, such as limo service and airline tickets for high rollers.

People gamble for a variety of reasons. Some play for the thrill of winning, while others do it to socialize and have fun. These players are referred to as utilitarian, and about 20 percent of the sampled population falls into this category. This group does not care about progressive jackpots, themes or other gimmicks.

Aside from the gaming floor, casino marketing strategies should also include pursuing events and group business. Many casinos offer luxury hotels, cutting-edge technology, flexible event and entertainment spaces, award-winning restaurants and spas, and other amenities that can attract groups of people. Use search ads, such as Cvent’s Competitive Market Ads, to gain visibility for your facilities and offerings when group planners are searching online.