How to Market the Casino in Your Marketing Campaigns


Beneath the veneer of flashing lights and free drinks, casinos are complex businesses engineered to slowly bleed their patrons of money. That’s why they spend a significant amount of time and money on security. Despite the best efforts of the staff, some patrons are still tempted to cheat or steal, either in collusion with other players or independently. This is why most casinos have cameras throughout the property and employ a staff of gaming mathematicians and computer programmers to calculate the house edge and variance for every game in the casino.

While the vast majority of people that visit casinos are there to gamble, the environment can be intoxicating, even for the most jaded individuals. The music is upbeat, there are plenty of places to eat and drink, and the energy of people mingling around tables – trying their luck at poker, blackjack, or roulette – is palpable. Although there may be some tutting if the luck isn’t going the patrons’ way, there is an overall sense of excitement and optimism that permeates the casino atmosphere.

In addition to their gaming floor offerings, casinos also often have luxurious hotels, cutting-edge technology, versatile event and entertainment spaces, award-winning spas and health clubs, and delicious restaurants. These features are just as important for attracting and retaining customers, so it’s essential to market these aspects of the casino in your marketing campaigns. To do so, you should focus on specific audience demographics and their behaviors. For example, millennials tend to spend more on entertainment and food than Boomers and Gen X, so it’s important to tailor your marketing to these segments.