Casino Marketing 101

A casino is a gambling establishment that accepts bets on games of chance. Gambling has been a part of human civilization for millennia, with the earliest evidence dating back to 2300 BC in China. It was followed by dice around 500 BC, and then cards in the early 1600s. Casinos have a variety of gaming options, including table games, slot machines and electronic gambling devices. Some casinos offer sports betting as well.

Every bet made in a casino gives the house a mathematical expectation of winning. Casinos track the odds of each game, and they hire mathematicians and computer programmers to analyze their results and develop strategies that maximize profits. Casinos also need to know their variance, or the variation in the house edge for each type of game.

Despite the corruption, violence and treachery of the characters in Casino, the movie never turns into a downer. In large part, this is due to the performances of Robert De Niro and Sharon Stone. The charisma of both leads and their chemistry with Joe Pesci makes the three-hour movie a riveting thriller from start to finish.

Understanding what motivates your audience is crucial in marketing casino games. Demographic information is useful, but it’s not enough. For example, a group of women visiting a casino for a bachelorette party are not necessarily looking for the same things as a group of businesspeople on a convention trip. Using the “jobs to be done” framework allows you to see what each audience is actually hiring you for and adjust your marketing strategy accordingly.